Senior Product Marketing Manager - Accountant Channel

BILL · United States

Posted 7/31/2026 · last confirmed live 8/26/2026

Innovate with purpose At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters. Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or in a remote-eligible role, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks. BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another. ✨ Let’s give businesses more time for what matters. Make your impact within a rapidly growing Fintech Company The Product Marketing team at BILL is the driving force behind bringing products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch. Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy. At BILL, Product Marketing partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal, making it a highly dynamic and influential function. As a Senior Product Marketing Manager , you will be responsible for shaping strategy and driving execution across the full go-to-market (GTM) lifecycle while supporting growth in key business metrics. This role will focus on the Accounting Channel, developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll lead the GTM strategy and execution for AC acquisition, retention and enablement. You’ll also lead core functions such as competitive analysis, market research, and customer advocacy. Success in this role will be measured by your ability to deliver against business metrics and influence cross-functional stakeholders. Key Responsibilities: Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans. Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development. Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice.  Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts. Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches. Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams. Partner with Sales  to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities. We’d love to chat if you have: 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level. Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software.  A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy. Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies. Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams. Demonstrated ability to work cross-functionally and influence without direct authority. Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership. Experience managing complex projects end-to-end in a highly matrixed environment. Preferred Qualifications: Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred).  Experience building and delivering sales enablement programs for a field or managed sales team, including training, battle cards, objection handling, and payments or product-specific playbooks. Ability to navigate ambiguity and adapt strategies in dynamic environments. Self-starter mindset with the ability to operate independently and proactively. Skilled in storytelling and presentation, with the ability to engage both internal and external audiences. Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing. Please note that this position is not eligible for visa sponsorship. Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed below. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. The estimated salary  ranges noted below roles in the specific  geographic zones Zone 1: San Francisco Bay Area CA (includes HQ), New York City, Seattle, Los Angeles County $146,400 — $183,000 USD Zone 2: CA (Non San Francisco Bay Area and Los Angeles County), Austin TX, Massachusetts $131,700 — $164,700 USD Zone 3: Utah (includes Utah office), Dallas TX, Houston TX, Florida, North Carolina, Illinois, Colorado, Arizona, Georgia, Oregon, Pennsylvania $124,500 — $155,700 USD What’s in it for you?  Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well.  Here is a preview of some of the amazing benefits here at BILL: 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP) HSA & FSA accounts  Life Insurance, Long & Short-term disability coverage Employee Assistance Program (EAP) 11+ Observed holidays and wellness days and flexible time off  Employee Stock Purchase Program with employee discounts Wellness & Fitness initiatives Employee recognition and referral programs And much more Don’t believe us? Check out our culture, benefits, and teams on our career site , LinkedIn Life , or YouTube pages. BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture. We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com . To ensure a fair evaluation, our Candidate Integrity Policy prohibits the use of unapproved external assistance, including generative AI, during live interviews or assessments. Doing so will result in a review and potential disqualification. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.

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