Director of Wholesale Sales

Squishable · Remote · Remote

Posted 7/15/2026 · last confirmed live 8/26/2026

Squishable is a close-knit team of designers, artists, pop culture-fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest, (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say "awww." Our offices are in a sunny Soho loft in NYC, and downtown Washington DC. Job Summary: The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their concentration will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts. Responsibilities Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs Managing and training Squishable’s independent sales representative teams Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards       Growing Squishable’s European subsidiary by: Working with the executive team to formulate and execute our European growth strategy;  Recruiting and training independent European sales representative teams or distributors Coordinating with the production and sourcing team to determine the optimal product selection for the European market Growing Squishable’s international market share by working with existing international distributors outside of Europe and generating leads for new distributors Working directly with customers in our custom/white-label production business  Working in tandem with the product development team to develop new lines and product concepts Other duties as assigned Skills  Wholesale sales experience with specialty toys/gifts is required CRM/ERP—Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement Reporting—Experience building actionable reports and presenting KPIs and recommendations to the executive team Microsoft Office Suite—Intermediate Excel and Word Communication—Excellent presentation and communication skills, both written and verbal Flexibility—Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders Merchandising—Experience with in-store merchandising including end-caps, feature areas, POP materials, shelf signage, and Plan-o-gram Self-motivated—Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time Qualifications Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred  At least eight years of successful toy/consumer products sales experience managing and selling across all types of accounts Experience operating either internationally directly or through international distribution agreements is preferred, but not required Salary Range: $130k-150k, plus bonus potential Location: Remote Travel: Requires up to 50% travel     Benefits/ Perks: 100% employer-paid health insurance  100% employer-paid short- and long-term disability insurance 100% employer-paid life insurance Affordable vision and dental insurance 18 days of PTO per year, plus 2 floating holidays 401k with employer matching Generous employee discount (hello, giant plush!)   At Squishable.com, Inc. we value, celebrate, and support diversity and inclusivity across our community and we are proud to be an Equal Opportunity Employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skillsets. We do not discriminate against any applicant’s race, color, religion, sex, gender identity, gender expression, sexual orientation, national origin, age, disability, or veteran status.     CCPA disclosure notice here.

This role is published by Squishable on greenhouse. SwiftFit is not the employer and does not accept applications.