Director, Marketing - Cooked Perfect Brands

Posted 5/29/2026 · last confirmed live 8/26/2026

  * This role will be based in our Norwood, MA location  and will follow our Hybrid Work Schedule** 💰  Pay Range: $190,000.00 - $240,000.00 annually (based on experience and qualifications)   The Director of Cooked Perfect Brands  is responsible for leading the long-term vision, growth strategy, and business performance of the Cooked Perfect portfolio. This role serves as the strategic leader for the brand, overseeing core business growth while driving expansion into new platforms, occasions, and product categories under the Cooked Perfect brand umbrella.  This leader will shape the future of Cooked Perfect by building a scalable innovation pipeline that expands beyond the current portfolio into adjacent protein-forward meal and snacking platforms.   This role requires a highly strategic, digitally savvy marketer with a proven track record of building brands, driving profitable growth, and leading innovation in consumer-packaged goods. The ideal candidate is a strong  player/coach , capable of setting strategic direction while also rolling up their sleeves to lead execution, problem solve cross-functionally, and operate effectively within a lean, high-growth environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Brand & Growth Strategy   Own the long-term Cooked Perfect brand vision and growth strategy  Drive household penetration, purchase frequency, distribution, and brand equity growth  Lead portfolio architecture, positioning, and expansion strategies across retail, club, foodservice, and e-commerce channels  Ensure consistent, compelling brand storytelling across all consumer and customer touchpoints  Evolve and scale the Cooked Perfect brand platform to support both core business growth and future innovation expansion  Identify opportunities to strengthen the brand’s role across multiple meal occasions and consumer need states  Strategic Thinking   Lead strategic initiatives that unlock new business opportunities and future growth platforms  Identify whitespace opportunities across channels, categories, and consumer occasions  Develop scalable growth strategies aligned with enterprise priorities and long-range planning objectives  Drive annual business planning processes including OGSM, AOP, and long-range planning  Serve as a strategic thought partner to executive leadership and cross-functional stakeholders  Product & Innovation Development   Lead the long-term innovation vision and pipeline strategy for the Cooked Perfect portfolio  Build and manage a balanced innovation roadmap including core renovation, adjacent expansion, and future growth platforms  Drive consumer-led innovation strategy grounded in evolving meal behaviors, convenience trends, and protein consumption occasions  Partner closely with R&D, Commercialization, Operations, and Sales to bring innovation concepts to market successfully  Ensure innovation initiatives align with brand positioning, operational capabilities, and financial growth objectives  Foster a culture of innovation, agility, and continuous improvement across the organization  Consumer & Market Insights   Develop deep consumer, shopper, and customer understanding through Circana/IRI, panel data, social listening, digital analytics, and primary research  Translate insights into actionable growth strategies and innovation opportunities  Identify emerging trends in convenience, meal solutions, protein consumption, and digital commerce  Ensure all marketing and innovation efforts remain highly consumer relevant and insight driven  Digital & Media Management   Lead the evolution of Cooked Perfect’s omnichannel marketing strategy across retail, e-commerce, shopper, and digital ecosystems  Drive digital innovation through performance marketing, retail media, social commerce, creator partnerships, and content strategy  Build scalable digital capabilities leveraging platforms such as Instacart, Amazon, TikTok, YouTube, Instagram, Reddit, and emerging channels  Optimize media investment and marketing mix to maximize ROI, household penetration, and repeat purchase  Go-to-Market (GTM) Execution   Oversee GTM strategies for core business, innovation launches, and brand expansion initiatives  Ensure strong alignment between Marketing, Sales, Commercialization, and Customer teams  Lead customer-facing innovation and activation strategies to support growth objectives  Drive execution excellence across key seasonal and promotional activation windows  Execution & Project Management   Lead large-scale brand and innovation initiatives from concept through commercialization  Drive flawless execution across marketing, innovation, customer activation, and commercialization efforts  Oversee integrated annual marketing plans aligned with brand growth objectives and business priorities  Lead agency relationships and cross-functional teams to ensure executional excellence  Financial Acumen & P&L Management   Own overall Cooked Perfect brand performance, including revenue growth, profitability, and marketing investment effectiveness  Partner closely with Sales and Finance to optimize pricing, promotion, mix, and trade investment strategies  Drive margin expansion through portfolio optimization, innovation mix, and efficient marketing investment allocation  Lead forecasting and financial planning tied to business growth objectives  Leadership & Team Development   Lead, coach, and develop a high-performing marketing team including Senior Brand Managers, Brand Managers, and Associate Brand Managers  Build strong cross-functional alignment across Marketing, Sales, Finance, Operations, Commercialization, and R&D  Foster a culture of accountability, innovation, agility, and consumer-centric thinking  Mentor emerging marketing talent and help elevate organizational capabilities  Success Profile   The ideal candidate is:  A visionary brand builder capable of shaping the future of Cooked Perfect  A digitally fluent marketer who understands modern media, content, and commerce ecosystems  A commercial growth leader who balances brand equity and profitability  A consumer-first innovator with passion for identifying future whitespace opportunities  A high-impact leader who can inspire teams and influence across the organization    EDUCATION/EXPERIENCE Bachelor’s degree in Marketing, Business, or related field required; MBA preferred  12+ years of progressive CPG brand management experience, preferably within food, beverage, or protein categories  Proven success in building brands and driving profitable business growth  Strong experience leading innovation pipelines and adjacent category expansion  Deep understanding of digital marketing, e-commerce, retail media, and performance marketing  Strong financial and analytical capabilities with P&L management experience  Exceptional leadership, communication, and cross-functional collaboration skills  PHYSICAL REQUIREMENTS AND ENVIRONMENT:  The physical demands and work environment described below are representative of those required to perform this job's essential functions. Primarily office or hybrid work environment Extended periods of sitting and working at a computer Occasional standing, walking, or light lifting (e.g., materials or product samples) Moderate noise level typical of an office setting Occasional travel may be required for meetings, events, or market visits   Exciting Benefits Await You! Enjoy top-tier Medical, Dental, Vision coverage. Pamper your furry friends with Pet Insurance. Stay fit with our Wellness Plan and Gym Reimbursement. Boost your skills with Employee Tuition Reimbursement. Unlock endless opportunities with College Scholarship for dependents. Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees. Receive a Generous 401k Company Match. Take advantage of Competitive Paid Time Off. Elevate Your Safety Net with Company-Sponsored Life Insurance Coverage. Receive Relocation Assistance for a Smooth Transition. Earn Rewards through our Employee Bonus Referral Program. Elevate Your Workplace Experience with Community Impact Opportunities. Celebrate Together with Team Events and Seasonal Workplace Gatherings.   Opportunity Calls! Unsure if you meet all requirements? Don't hesitate, apply! Our recruitment process is prompt and transparent. Your resume will receive swift attention from our talent professionals. If chosen, you'll undergo a recruiter phone screen, followed by interviews with key team members. We value your potential. At Home Market Foods, we champion equal opportunities for all, prohibiting discrimination based on race, religion, gender, and more. Our commitment extends across all aspects of employment, ensuring a fair and inclusive workplace.    At this time, Home Market Foods will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN

This role is published by Home Market Foods on greenhouse. SwiftFit is not the employer and does not accept applications.