Apply on Weekday AIโs site๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฏ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ด๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฏ๐ฌ-๐ด๐ฌ ๐๐ฃ๐) Experience: 10+ yrs Location: Mumbai, Maharashtra, India Job Type: Full-time We are looking for a strategic, commercially drivenย Head of Marketing / Chief Marketing Officer ย to build, lead, and scale the marketing function for a high-growth B2B technology business. This role is ideal for a senior marketing leader with strong experience inย B2B enterprise marketing , particularly across CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology. You will own the marketing strategy across brand, demand generation, product marketing, events, performance marketing, and market positioning, with a clear focus on driving measurable business and revenue outcomes. Requirements Key Responsibilities Marketing Strategy & Leadership Develop and execute the overall marketing strategy aligned with business and revenue objectives. Build, lead, and mentor a high-performing, multi-functional marketing team. Partner closely with Sales, Product, Customer Success, and senior leadership to drive business outcomes. Establish marketing KPIs and performance frameworks linked to pipeline, revenue, acquisition, and brand growth. Build scalable marketing processes, systems, and operating rhythms. Event & Field Marketing Own the strategy for industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables. Develop event programs that generate brand awareness, enterprise engagement, and qualified leads. Build relationships with industry associations, strategic partners, and event organizers. Measure event performance and continuously optimize investment and ROI. Product Marketing Define product positioning, messaging, differentiation, and value propositions for enterprise audiences. Lead go-to-market strategies for new products, features, and market initiatives. Conduct customer research, competitor analysis, and market intelligence. Develop sales enablement assets including presentations, case studies, product collateral, and pitch materials. Work closely with Product and Sales teams to translate product capabilities into compelling business value. Performance & Demand Generation Develop and optimize demand-generation campaigns acrossย Google Ads, LinkedIn, Meta, and other relevant channels . Drive lead acquisition, conversion, pipeline creation, and customer acquisition. Manage marketing budgets with a strong focus on efficiency and ROI. Leverage analytics, CRM, marketing automation, and attribution tools to improve campaign performance. Brand & Enterprise Marketing Strengthen brand awareness and positioning within target enterprise segments. Develop integrated campaigns supporting business expansion and market penetration. Build thought-leadership programs, industry content, and executive visibility initiatives. Ensure consistent messaging and brand positioning across marketing channels. What's Makes You a Great Fit 10+ years of progressive marketing experience , with demonstrated career growth and increasing leadership responsibility. Proven experience leading and scalingย B2B enterprise marketing ย functions. Strong background inย CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology ย businesses. Demonstrated success acrossย product marketing, event marketing, demand generation, performance marketing, and brand building . Experience building, mentoring, and managing high-performing marketing teams. Strong understanding of enterprise customer journeys, sales cycles, and B2B demand generation. MBA from a reputed business school is strongly preferred;ย B.Tech or an equivalent technical qualification ย is an advantage. Strong analytical mindset with the ability to connect marketing activities to measurableย pipeline, revenue, and business impact . Excellent executive communication, presentation, stakeholder-management, and influencing skills. Strong strategic thinking combined with a willingness to remain hands-on when required. Proven ability to build marketing functions and processes inย high-growth technology environments . Strong commercial orientation with a clear track record of creating measurable business value. Comfortable operating in a fast-paced, entrepreneurial environment and working closely with founders and senior leadership.
This role is published by Weekday AI on workable. SwiftFit is not the employer and does not accept applications.