(Senior) Online Marketing Manager – AI & Performance (f/m/d)

AutoScout24 · Berlin (Germany)

Posted 7/28/2026 · last confirmed live 8/26/2026

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance , you'll drive Performance Marketing , Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing , AI , Data and Marketing Automation , you'll build scalable campaigns that reach more than 30 million monthly users. Why this role is unique Own Performance Marketing campaigns across multiple European markets. Drive Paid Social , Display Retargeting and AI-powered marketing at scale. Shape the future of AI , Marketing Automation and MarTech . Work with leading advertising platforms, data and technology.   What you'll do Own and optimise Performance Marketing campaigns across channels such as Meta , TikTok , YouTube , Criteo and RTB House . Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows. Build scalable marketing capabilities through feed management , conversion tracking , marketing automation and data-driven optimisation. Analyse campaign performance and translate data into actionable business recommendations. What you'll bring 5+ years of experience in Performance Marketing , Digital Marketing or Paid Media , ideally managing feed-based campaigns across web and app. Proven experience integrating AI , Generative AI or AI-powered tools into marketing workflows. Strong analytical skills with a deep understanding of ROAS , CPL , CTR , CPM and CPC . Hands-on experience with Meta Ads , TikTok Ads , YouTube Ads , Display Retargeting and performance optimisation. Collaborative, hands-on mindset with experience working in international, cross-functional teams. Fluent in English.   Nice to have Experience with App Marketing and app performance campaigns. Experience with ProductsUp , Channable , AppsFlyer , Adjust , Google Tag Manager (GTM) , server-side GTM (sGTM) , Conversions API (CAPI) or Meta Events Manager . Experience with SQL , BigQuery , Adverity , QuickSight or similar analytics platforms. Another European language. A culture of growth With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact. Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.

This role is published by AutoScout24 on greenhouse. SwiftFit is not the employer and does not accept applications.