Manager, Experiential & Community Activation

Supergoop! · New York, NY

Posted 8/26/2026 · last confirmed live 8/26/2026

Who we are: Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™   Who you are This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences.   This role acts as a bridge between partnerships, creators, content, and community , ensuring every experience is designed to generate both real-world impact and scalable content.   Key Responsibilities Experiential Strategy & Execution   Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities   Plan and manage events including:  Pop-ups   Retail activations   Partnership events (sports, lifestyle, etc.)   Community gatherings   Ensure all experiences are on-brand, high-impact, and operationally sound   Partnership Activation   Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences   Identify opportunities to extend partnerships into:  Content moments   Community engagement   Creator participation   Ensure partnerships deliver against both brand and business objectives   Community-Led Activation   Collaborate with Community & Insights to: ○ Identify and invite key community members and advocates   Build community-first event experiences   Create opportunities for superfans and creators to engage with the brand IRL   Creator & Content Integration   Partner with Influencer Marketing to incorporate creators into events and activations   Ensure all experiential moments are designed for content capture and amplification   Work with Content team to extend the life of events across social channels   Sampling & Grassroots Engagement   Own sampling strategy across experiential and community touchpoints   Develop grassroots programs that drive product discovery and trial   Identify scrappy, high-impact ways to get product into consumers’ hands   Operations & Measurement   Manage vendors, budgets, logistics, and timelines   Build scalable playbooks for repeatable event execution   Define and track KPIs including: Attendance and engagement   Content generated   Samples distributed and conversion   Brand lift and community feedback   Success Metrics   Experiential ROI (attendance, engagement, earned impact)   Volume and quality of content generated from events   Sampling reach and conversion metrics   Community participation and satisfaction   Effectiveness of partnership activations   Supergoop! shines bright for you and o ff ers employees:   Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.   Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.   Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.   Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.   Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.   Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.   Time O ff : Four weeks of accrued Paid Time Off, generous Company Holiday Schedule, Unlimited sick time, Flexible Summer Friday’s, Soft Office Close from Christmas - New Years   Future Planning: 401(k) retirement savings plan with company match.   Employee Perks : Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program   Environment : Hybrid work environment in bright and sunny offices in San Antonio and/or New York City   Supergoop! shines bright for you and offers US based full-time employees: Comprehensive Health Benefits Generous Paid Time Off Policy 401k with Company Match Product Discounts Employee Referral Program Company and Team Off-Sites EEO Statement: Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. Health and Safety Statement: The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

This role is published by Supergoop! on greenhouse. SwiftFit is not the employer and does not accept applications.