General Manager, EMEA / UK

Nift · Remote, UK · Remote

Posted 9/24/2025 · last confirmed live 8/26/2026

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a General Manager, EMEA / UK to join our Revenue team. As the General Manager of EMEA , you will report to our global CRO and lead + execute our growth strategy. You will own all commercial development (sales) for Partners/Brands/Advertisers across EMEA. To start, you’ll personally build strong relationships with senior-level contacts and industry leaders, drive revenue, and establish a scalable process, before hiring a team and expanding the GEOs. Our Mission Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide. Backed by  Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here . What you will do:  Drive expansion across priority EMEA markets, ensuring accelerated acquisition of demand-side & supply side partners/brands/advertisers throughout the region Build, nurture, and maintain direct C-suite & VP level relationships within enterprise partners, brands, advertisers, and agencies Develop and implement scalable go-to-market, commercial, and account development strategies to achieve business objectives Identify and establish strategic in-direct channels and partnerships to accelerate growth and expand market share Represent the company across the EMEA region, elevating brand visibility and reputation through active engagement in industry events, forums, conferences and thought leadership opportunities Partner cross-functionally with product, marketing, and operations teams to align on the needs of the region Initially this is a hands-on role. You will build upon our existing customers & partners to increase our market share yourself before hiring a regional team What you need: 12+ years of post-university sales experience with a proven track record of consistently meeting or exceeding quotas Successful track record selling performance marketing solutions and/or ad-tech, ideally with small company or start-up exposure Demonstrated success establishing, building, growing customers and revenue in EMEA (experience building out EMEA for an ad-tech company is a must have) Results-driven, with a strong focus on outcomes, and a demonstrable proof of consistently meeting or exceeding your quota, plans, and aggressive revenue targets Ownership Mindset: Proactive and self-motivated; a driver, not a passenger. Takes initiative, builds from the ground up, and consistently exceeds expectations What you get:  Competitive compensation, flexible remote work Unlimited Responsible PTO Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success

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